About Purple Sack

The Purple Sack is a contemporary accessories label known for handcrafted handbags that blend timeless craftsmanship with playful individuality. Founded by NIFT graduate Tanvi Gupta, the brand was born out of a passion for creating bags that are not just carriers, but statements of style, vibrancy, and ease.


From debuting its first collection at Select Citywalk’s Flea Market in 2010 to becoming the only handbag brand to showcase at Lakmé Fashion Week Talent Box (2013), The Purple Sack has carved a niche for its bold and quirky sensibility. Over the years, the brand has been celebrated by celebrities like Jacqueline Fernandez, Karisma Kapoor, Gul Panag, and Mona Singh, further cementing its place in India’s evolving fashion landscape.


Each Purple Sack creation is crafted with care, designed to be unique, and tailored to resonate across age groups and style sensibilities. With international presence in Dubai, Singapore, Holland, the USA, UK, Australia, Malaysia, and beyond, the brand continues to cater to a global audience through both ready-to-wear collections and customized bulk orders for clients seeking exclusivity.


At its heart, The Purple Sack stands for quality, creativity, and individuality—ensuring that every bag is not just carried, but cherished